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Dried herbs Market Research Report Information By Product Type (Oregano, Rosemary, Sage, Savoury, Bay Leaves, Others), By Form (Whole Herbs and Powdered Herbs), By Nature (Organic and Conventional), By Drying Method (Air Drying, Vacuum Drying, Microwave Drying), By End-User (Business to Business (B2B), Business to Customer (B2C)), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032


ID: MRFR/F-B & N/20217-HCR | 128 Pages | Author: Tejas Chaudhary| May 2024

Global Dried herbs Market Overview

Dried herbs Market Size was valued at USD 3.9 Billion in 2022. The dried herbs market industry is projected to grow from USD 4.1 Billion in 2023 to USD 6.1 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.20% during the forecast period (2024 - 2032). Increased Awareness of Culinary Diversity is the key market drivers enhancing the market growth.


Global Dried herbs Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Dried herbs Market Trends



  • Growth of home cooking culture to Boost market growth


Market CAGR for the boom of the home cooking way of life has drastically contributed to the growing call for dried herbs. With more human beings spending time in their kitchens because of elements including the pandemic and a preference for healthier ingesting conduct, the demand for handy components like dried herbs has surged. This fashion aligns with consumers' choice to experiment with flavors and elevate their culinary abilities, making dried herbs a staple in many family pantries. Additionally, the benefit and longer shelf life of dried herbs cause them to be best for home cooks searching for decorating the flavor of their dishes without the problem of sourcing fresh herbs frequently.


Additionally, increased attention to the culinary range has also fueled the demand for dried herbs as purchasers discover global cuisines and flavors. As humans emerge as more adventurous in their culinary endeavors, they are looking for true substances to copy traditional dishes from numerous cultures. Dried herbs play a crucial position in this exploration, providing critical flavors and aromas that signify exclusive cuisines. According to market research corporation Mintel, there was a superb increase in the consumption of ethnic meals amongst consumers, using the demand for substances like dried herbs. This fashion is similarly supported by the growing reputation of cooking and online recipe platforms, which inspire customers to try new flavors and experiment with diverse ingredients in their cooking.


Furthermore, the growing popularity of herbal medicine has contributed to the developing demand for dried herbs, which has been pushed with the aid of purchasers' hobby in herbal remedies and holistic healthcare practices. As people are seeking alternatives to conventional remedies, they turn to herbal supplements and treatments for various fitness concerns. Dried herbs are valued for their medicinal houses and are regularly used in teas, tinctures, and dietary supplements. This fashion displays a shift toward preventive healthcare and a choice for herbal, plant-primarily based answers, using the consumption of dried herbs for each culinary and medicinal function. Thus, driving the dried herbs market revenue.


Dried herbs Market Segment Insights




  • Dried herbs Product Type Insights




The Dried herbs Market segmentation, based on Product Type, includes Oregano, Rosemary and Sage, Savoury, Bay Leaves, and Others. In 2023, the Oregano segment dominated the market. Consumers increasingly seek to enhance the flavor of their meals with natural ingredients, and oregano’s popularity continues to grow. Its availability in various forms, such as dried leaves, flakes, and ground powder, further contributes to its versatility and convenience in cooking.




  • Dried herbs Form Insights




The Dried herbs Market segmentation, based on Form, includes Whole Herbs and Powdered Herbs. In 2023, the powdered herbs category generated the most income. Powdered herbs are compact and easy to store, requiring less space than whole herbs. Their fine texture allows for convenient packaging and handling, reducing the risk of breakage or damage during transportation and storage. Food manufacturers also benefit from the ease of incorporating powdered herbs into their production processes, as they can be easily measured, mixed, and dispensed in controlled quantities. The ease of storage and handling associated with powdered herbs makes them a preferred choice for both consumers and businesses, driving their dominance in the market segment.


Figure 1: Dried herbs Market, by Form, 2023 & 2032 (USD Billion)


 Dried herbs Market, by Form, 2023 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Dried herbs Nature Insights

The Dried herbs Market segmentation, based on Nature, includes Organic and Conventional. In 2023, organic production generated the most income. Consumers are more and more prioritizing fitness and health, leading to a growing choice for natural products perceived as healthier and more natural. Organic dried herbs are cultivated without synthetic insecticides, fertilizers, or genetically changed organisms (GMOs), aligning with fitness-conscious patron options. The perceived fitness advantages associated with organic merchandise power their call for and willingness to pay premium expenses, contributing to higher earnings generation.


Dried herbs Drying Method Insights


The Dried herbs Market segmentation, based on the Drying Method, includes Air Drying, Vacuum Drying, and Microwave Drying. In 2023, the air drying category generated the most income. Air drying is a cost-effective drying method compared to other techniques, such as vacuum drying and microwave drying. It requires minimal equipment and energy consumption, making it accessible to small-scale herb growers and processors. The simplicity of the air drying process reduces production costs, allowing manufacturers to offer dried herbs at competitive prices in the market.


Dried herbs End-User Insights


The Dried herbs Market segmentation, based on End-User, includes Business to Business (B2B) and Business to Customer (B2C). In 2023, the business to business (B2B) category generated the most income. Consumers are increasingly seeking convenient and accessible options for purchasing dried herbs to use in home cooking and culinary endeavors. The B2C segment caters directly to these consumer preferences by offering a wide range of dried herb products in consumer-friendly packaging sizes and formats. The convenience of purchasing dried herbs for personal use contributes to the dominance of the B2C segment in the market.


Dried herbs Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American dried herbs market area will dominate this market, and consumers are becoming more environmentally conscious, preferring products sourced sustainably and grown organically. Dried herbs, often cultivated using eco-friendly methods, align with this trend.


Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, and South Korea.


Figure 2: Dried herbs Market Share By Region 2023 (USD Billion)


Dried herbs Market Share By Region 2023


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe dried herbs market accounts for the second-largest market share; with increasing awareness about health and wellness, consumers are opting for natural and organic alternatives to flavor their food. Dried herbs offer a healthier option compared to artificial flavor enhancers and are perceived as a natural way to add taste to meals. Further, the German dried herbs market held the largest market share, and the UK dried herbs market was the fastest growing market in the European region.


The Asia-Pacific Dried Herbs Market is expected to grow at the fastest CAGR from 2024 to 2032. The growing food service industry in the Asia-Pacific region, including restaurants, cafes, and hotels, is driving the demand for dried herbs as key ingredients in culinary preparations. Moreover, China’s dried herbs market held the largest market share, and the Indian dried herbs market was the fastest growing market in the Asia-Pacific region.


Dried Herbs Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the dried herbs market grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the dried herbs industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global dried herbs industry to benefit clients and increase the market sector. In recent years, the dried herbs industry has offered some of the most significant advantages to medicine. Major players in the dried herbs market, including McCormick & Company, DöhlerGroup, Pacific Botanicals, Mountain Rose Herbs, Van Drunen Farms, British Pepper and Spice Co Ltd, Synthite Industries Pvt. Ltd ., I.T.S, Cherry Valley Organics, Catz International B.V., The Spice House, Vardhaman Exotic Herbs & Spices, Euromaster, Sorich Organics Pvt. Ltd, Holyland Marketing Private Limited., HAMPS BIO PRIVATE LIMITED, and others are attempting to increase market demand by investing in research and development operations.


McCormick & Company is a global leader in flavor solutions, specializing in spices, herbs, seasonings, and flavorings for the food industry. Founded in 1889 in Baltimore, Maryland, McCormick has grown into a Fortune 500 company with operations spanning over 150 countries. The company's diverse portfolio includes well-known brands such as McCormick, Lawry's, Old Bay, and French, catering to both consumer and food service markets. McCormick is committed to innovation and sustainability, continuously developing new products and processes to meet changing consumer preferences while minimizing environmental impact. With a rich heritage of over a century of flavor expertise, McCormick remains at the forefront of the global flavor industry, driving culinary creativity and delighting consumers worldwide.


DöhlerGroup is an international manufacturer and provider of natural elements and element systems, as well as included solutions for the meals and beverage industry. Founded in 1838 in Darmstadt, Germany, Döhler has evolved right into a leading company of revolutionary and amazing ingredients, serving clients in over a hundred thirty international locations. The company provides a complete range of products, which includes natural flavors, colorings, fruit and vegetable ingredients, sweetening solutions, and dairy components. Döhler's know-how extends past ingredients to embody product improvement, utility guides, and technical services, enabling customers to create unique and market-main meals and beverage products. Committed to sustainability and company duty, Döhler strives to contribute to a fit and more sustainable world through its innovative answers and accountable commercial enterprise practices.


Key Companies in the dried herbs market include



  • McCormick & Company (US)

  • DöhlerGroup (Germany)

  • Pacific Botanicals (US)

  • Mountain Rose Herbs (US)

  • Van Drunen Farms (South Africa)

  • British Pepper and Spice Co Ltd (UK)

  • Synthite Industries Pvt. Ltd . (India)

  • I.T.S (UK)

  • Cherry Valley Organics (US)

  • Catz International B.V. (Netherlands)

  • The Spice House (Netherlands)

  • Vardhaman Exotic Herbs & Spices (India)

  • Euromaster (Netherlands)

  • Sorich Organics Pvt. Ltd (India)

  • Holyland Marketing Private Limited. (India)

  • HAMPS BIO PRIVATE LIMITED (India)


Dried Herbs Industry Developments


December 2022: Kerry, a taste and nutrition company, launched a novel tool to enable food manufacturers to optimize nutritional needs in food products such as seasonings and herbs


August 2021: Univar Solutions announced a collaboration with Kalsec Inc., a natural ingredient solution provider for the food and beverages sector. The partnership will allow Univar Solutions to distribute Kalsec products in France, Belgium, and the Netherlands.


Dried herbs Market Segmentation


Dried herbs Product Type Outlook



  • Oregano

  • Rosemary

  • Sage

  • Savoury

  • Bay Leaves

  • Others


Dried herbs Form Outlook



  • Whole Herbs

  • Powdered Herbs


Dried herbs Nature Outlook



  • Organic

  • Conventional


Dried herbs Drying Method Outlook



  • Air Drying

  • Vacuum Drying

  • Microwave Drying


Dried herbs End-User Outlook



  • Business to Business(B2B)

  • Business to Customer (B2C)


Dried herbs Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    •  Japan

    •  India

    • South Korea

    • Australia

    •  Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Report Attribute/Metric Details
Market Size 2022 USD 3.9 Billion
Market Size 2023 USD 4.1 Billion
Market Size 2032 USD 6.1 Billion
Compound Annual Growth Rate (CAGR) 5.20% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2019- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Product Type, Form, Nature, Drying Method, End-User, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea
Key Companies Profiled McCormick & Company, DöhlerGroup, Pacific Botanicals, Mountain Rose Herbs, Van Drunen Farms, British Pepper and Spice Co Ltd, Synthite Industries Pvt. Ltd ., I.T.S, Cherry Valley Organics, Catz International B.V., The Spice House, Vardhaman Exotic Herbs & Spices, Euromaster, Sorich Organics Pvt. Ltd, Holyland Marketing Private Limited., HAMPS BIO PRIVATE LIMITED
Key Market Opportunities Connecting directly with consumers through online platforms and subscriptions.
Key Market Dynamics Consumers are increasingly interested in organic and sustainably sourced dried herbs.


Frequently Asked Questions (FAQ) :

The Dried herbs Market size was valued at USD 4.1 Billion in 2023.

The global market is projected to grow at a CAGR of 5.20% during the forecast period, 2024-2032.

North America had the largest share in the global market.

The key players in the market are McCormick & Company, DöhlerGroup, Pacific Botanicals, Mountain Rose Herbs, Van Drunen Farms, British Pepper and Spice Co Ltd, Synthite Industries Pvt. Ltd ., I.T.S, Cherry Valley Organics, Catz International B.V., The Spice House, Vardhaman Exotic Herbs & Spices, Euromaster, Sorich Organics Pvt. Ltd, Holyland Marketing Private Limited., HAMPS BIO PRIVATE LIMITED, and others.

The Oregano category dominated the market in 2023.

Powdered Herbs had the largest share in the global market.

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